The fastest growing demographic in our housing market is the active adult or 55+ buyer. Many people want to spend their retirement in a community of peers, where they can enjoy ready access to a wide variety of social, cultural and fitness activities. Others love the idea of moving to a smaller home that is easy to care for, surrounded by similar senior residences.

Some seniors as they approach their later years can no longer live with total independence.

If you are either selling or leasing housing in this market place, you need to confirm your agents have what it takes to make your community or facility the right choice.

No matter the type of senior lifestyle, LeBlanc & Associates can help you assess how your site representatives are selling the benefits of your community or facility.


INDEPENDENT LIVING FACILITIES
Active Adult Communities
Retirement Homes
Senior Apartments

What you need to know about your agents:

  • Do your agents have what it takes to take this unique buyer profile through the whole process?
  • Do your agents entice the prospective buyer to want to live in your community?
  • Do they tour the buyer through the club house and other recreational amenities?

     

    Assisted Living Facilities

    Families are faced with many challenges for parents or other loved ones who can no longer live at home independently because that loved one needs help with their day to day living. With so many options for prospective residents, does the staff at your facility understand that being a sales person is part of their job?

    What you need to know about your staff:

  • Do they sell the benefits of selecting your facility?
  • Are they courteous? Professional? Knowledgeable?
  • Do they convey the message that the family member will receive expert and compassionate care?
  • Do they explain the full lifestyle benefits including social activities?
  • Clearly explain the level of services offered at your facility?

    • Through either our Audio or Video Profile series, LeBlanc & Associates will assist you to confirm how well your staff represents you. A report can be tailored to meet your specific needs and concerns.

    To see a sample of a typical Video Profile, click here.

    Then, give us a call!


             
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